Your SEO Web Hosting Solution matters
At Jeff-Cline (Jeff-Cline.com), we are often taken aback by how thorough our clients are in every aspect of their online marketing campaign until they get to their web hosting selection. Often, business owners will just assume that all web hosting comes the same and as long as the site itself is coded well and the marketing program is organized, the web host does not matter.
This is a dangerous attitude, as the web host is serving as the link between your web site and the customer. It does a company no good to have the greatest marketing program in the world, driving customers to the website in droves, only to have that web site crash under the pressure of the new traffic.
This is a dangerous attitude, as the web host is serving as the link between your web site and the customer. It does a company no good to have the greatest marketing program in the world, driving customers to the website in droves, only to have that web site crash under the pressure of the new traffic.
The experts at Jeff-Cline (Jeff-Cline.com) have put together some tips for your consideration as you go over the last step in your online setup process – the web hosting options.
SEO Web Host Tip #1 – Learn the differences between different web hosting solutions.
The main types of web hosting solutions are shared, VPS, dedicated, co-located and cloud based web hosting solutions.
Shared hosting solutions are usually meant for start up companies or to test components of a multivariate campaign. VPS is a scalable, cost effective solution. A dedicated server is meant for those businesses with proprietary material that they want protected. A co-located web hosting solution gives the ownership of the server over to the company and is a must have for corporations. The cloud is a relatively new web hosting solution that relieves the company of the need for hardware servers.
The main types of web hosting solutions are shared, VPS, dedicated, co-located and cloud based web hosting solutions.
Shared hosting solutions are usually meant for start up companies or to test components of a multivariate campaign. VPS is a scalable, cost effective solution. A dedicated server is meant for those businesses with proprietary material that they want protected. A co-located web hosting solution gives the ownership of the server over to the company and is a must have for corporations. The cloud is a relatively new web hosting solution that relieves the company of the need for hardware servers.
SEO Web Host Tip #2 – Price should not be your number one concern.
Your number one concern, especially as an up and coming business, should be scalability. If some aspect of your marketing campaign catches on, you have one chance to lead those customers through the sales process and make them loyal. This is not accomplished by getting a shared hosting solution that crashes the servers as soon as you get popular.
Your number one concern, especially as an up and coming business, should be scalability. If some aspect of your marketing campaign catches on, you have one chance to lead those customers through the sales process and make them loyal. This is not accomplished by getting a shared hosting solution that crashes the servers as soon as you get popular.
SEO Web Hosting Tip #3 – Your web hosting company reputation is essential.
You must conduct the proper due diligence on your web hosting companies. They are the ones that you will trust to alert you of problems, make sure that your data streams stay proprietary and fix anything that goes wrong. Their reputation should be impeccable with great customer service.
You must conduct the proper due diligence on your web hosting companies. They are the ones that you will trust to alert you of problems, make sure that your data streams stay proprietary and fix anything that goes wrong. Their reputation should be impeccable with great customer service.
We have had customers move from a shared over loaded server, to a dedicated server and see their rankings improve in under 72 hours! A typical dedicated server will run around $300.00/mo and is well worth it.
SPECIAL NOTE: If you have several sites, you may want to put them on their on servers on their own unique IP addresses and c-classes for future ADVANCED SEO reasons. Call us to get more information.
It like building a house, if you know that you are going to put a second and third floor on in the future, you will build the foundation differently today.
If you are going to put a high rise on top of that, even more so. many of our customers grow into HIGHRISE property owners in the online marketing space, it is just good to understand what the future may hold so you can mkae quality business decisions today!
