Pay Per Click Management Solutions
Jeff Cline provides a thorough and comprehensive pay per click management solution package for your business, no matter the industry that you are in or the size of your business. However, although we will be doing the legwork, there are some basic things that you should know about a pay per click campaign as a business owner.
Pay Per Click Campaigns Are Meant for Very Specific Purposes
PPC campaigns must be organized towards a specific purpose in order to work. They are meant for short term use in most situations, in order to publicize a loss leader, introductory offer or new sale that will lead customers into a longer term relationship with the company.
Many times, pay per click campaigns are used in the short term to quickly run multivariate tests on ad campaigns. The most effective language can then be used in a longer term organic search engine optimization campaign.
Jeff Cline is well aware of the best uses for a PPC campaign and will undertake various tests to make sure that it is the best option for your company, including the proprietary site ranking system (http://jeff-cline.com/local-optimization/).
Analyzing the PPC Campaign
The most important part of the PPC campaign is what you learn from it. Jeff Cline is a master of analytics, which will lead to the optimal long term solutions for your brand and your product.
The most important aspect of your online marketing program is undoubtedly your content marketing. Jeff Cline will make sure that the analytics of your PPC campaign are directed at finding what content most engages your customer base and keeps them engaged throughout the entire sales process. We will then be able to begin a campaign of highly targeted links, press releases, social mentions and other online marketing techniques that are guaranteed to improve your ranking within the major search engines, and as such, your overall visibility and customer conversion on the web.