Online Branding with Jeff-Cline.com
Online Branding and Reputation Management
While you are focusing your efforts on optimizing your website for the best keywords, make sure that you are also making strides to find the keywords that could be used against you. These include misspellings of your company name, your company name used in hateful phrases and caricatures of your products.
Also, make sure that you take hold of everything that is meant to be yours online. For instance, if you have not registered your business with Google Places, your competition can take that listing and do whatever they want to with it. Make sure that they do not have the opportunity to do this.
The singularity of your message, down to the font size and the color scheme, is essentially important. No matter where your customer finds your message, he or she should be able to link it to the other instances of your message without too much thought. Otherwise your brand will be lost in the shuffle.
If you want to have the best reputation, then analyze what your opponents are doing wrong. Unbiased reviews are quite easy to find on any company that you want – reviews that will tell you exactly what you need to do in order to drive the customers of the competition your way.
One of the best ways to manage your reputation is to stay engaged with your customers. Social is a great tool, but can also be a huge part of a Branding and reputation nightmare. You have to know what is being said about you!
If people are talking about your brand poorly, it can turn others off. You need to know, when people are talking about you. (we have a service for that)
If people are talking goodabout you
- it may also be a new way to engage
-a new way to interact
-it may be an opportunity for a sale
No matter good or bad, you need to manage the process and our tools will notify you daily with the information you need to have to grow and manage your online brand and reputation.