Google Keyword Tools
Keywords are used by search engines to find the websites most appropriate for what you are seeking. A good keyword search uses specific words that narrow down results to just a few pages or items. An Seo Specialist will know all about keywords.
Most people think of keywords as single words; however, keyword phrases including multiple words are more commonly used. These are referred to as short-tail and long-tail keywords.
Short-tail keywords have fewer words and return a large number of web pages.
Long-tail keywords have more words and return fewer Web pages, but the return pages are more specific to the searcher’s needs.
Most searchers begin with short-tail keywords in a search, adjusting later, related searches to use long-tail keywords. This is better than using very specific keywords right away, as searchers often do not know which long-tail keyword phrases will return the best pages.
A good Web designer or SEO Expert will use both short- and long-tail keywords when creating a website, drawing searchers in every phase of a search. A variety of good long-tail keywords generally ensures a higher conversion of searches into sales for retail or marketing sites, as long-tail searchers have figured out what they are really looking for and are much closer to purchasing an item than short-tail searchers.
Here are some Google Tools to help:
Type in any word, phrase or website name. Google gives a list of keyword ideas plus data showing how often words are searched and their ad bid competition. Tool has many uses but is designed for Google AdWords advertisers to research keyword ideas and place ads on search result pages and websites using AdSense.
NEW VERSION: Google has gone through different styles and URL’s of this tool including olderSearch based Keyword Tool. Google has now combined all tools into one. Newest Keyword Tool version replaces all older versions.
Professional Website Analysis - Web owners can track what visitors do. Use Analytic Dashboard for improvement ideas. Integrates with Google AdWords. Track real life campaign “conversion” goals. Identify poor performing pages. Advanced world class features for new or experienced webmaster.
Submit New Website Name
Google Search automatically scans for new websites. This sometimes takes months. To speed-up you site’s listing use Google’s Content Submission. Use Verify Googlebot to ensure site is indexed. See also Google Geo-Target and Yahoo Geo-Target.
|Official Google SEO Starter Guide|