Many businesses mistakenly believe that direct mail is a dead advertising medium. However, direct mail is still the most effective type of advertising campaign of any medium in existence. Despite the reputation that direct mail may have, you will get the highest consumer conversion rate from a direct mail campaign. SEE EXAMPLE RESULTS
Jeff-Cline (Jeff-Cline.com) is an expert in directing both online and off-line mail campaigns to supplement the rest of your advertising efforts. Below are some of the things that your company can do on its own to maximize the efficiency of your direct mail campaign.
Direct Mail Tip #1 - Make sure that your direct mail campaign is fully organized and proofed.
Nothing can stop a sales pitch in its tracks like a misspelled word. We are not just talking about bad grammar overall; we mean that an otherwise smart and genuine effort can be stopped by a simple mistake. This mistake can be committed by the print shop that does the copies or by a copy editor overlooking a simple period or extra letter.
Do not let your direct mail campaign be rigged for failure because of a simple mistake. Triple check everything before you send it out.
Direct Mail Tip #2 – Make sure the call to action is large.
When you take the initiative to begin a direct mail campaign, you are really taking the initiative to leading the customer through the entire sales process. In such a case, you must make sure that the call to action is bold and in your face.
If your customer gets to the call to action, that means you have hooked that person. Make sure that they take the next step. Jeff-Cline (Jeff-Cline.com) can help you design a great direct mail campaign that will do just this.
Direct Mail Tip #3 – Expand your direct mail campaign online.
Just as many people use e-mail as snail mail these days and you should not discount the power that a direct e-mail campaign can have for your business. However, e-mail is a different environment in which people act much differently. You must be aware of certain formatting differences in the two techniques.
For instance, you want to make sure that your call to action appears in the preview window of your customer’s e-mail client. Jeff-Cline (Jeff-Cline.com) can help you recognize the differences that are important to your direct mail campaign.
Direct Mail Tip #4- TEST,TEST,TEST and then test again. You can also use the findings of the direct mail pros. Many think that full color, flashy postcards are the way to go but in a recent test we found that we had much better results with an plain old black and white postcard. See results: http://jeff-cline.com/direct-mail-leads/