Jeff Cline

Best time to pay-per-click is in the off hours, when other agents do not want to work and toward the end of the month when their budgets run low.

So the perfect storm for a new agent would be a 3 day weekend, that falls toward the end of the month.

You do PPC on a holiday weekend, you will be one of the few agents working so you will have less competition! Your cost per click will be down and fewer people calling make it the best time to spend your limited budget.

Another great time is sunday afternoon. Most agents do not work sundays, and people are at home so they are more free to talk. Again, if there is a Sunday on the last day of the month many agents monthly budgets have ran out, and your chances are much greater to get a quality lead for less.

Thanksgiving and especially the weeks areound Christmas are HUGE! So many agents take this time off, and many of the big offices shut down between Christmas and new Years, making it a great time to spend your marketing dollars. they will go much father, and many people are looking to make an insurance change before the new year, so you have very willing buyers who are on a mission and THEY ARE IN THE CHRISTMAS MOOD….

There are some other great time we will discuss on our next PPC call.