Business Branding Tips
A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Branding began as a way to tell one person’s cattle from another by means of a Hot Iron Stamp. A modern example of a brand is Coca Cola.
A Huge part of online marketing, is controlling your brand online. Most people refer to this discipline as reputation management and it is quickly becoming just as big of a concern to certain companies with aggressive competition as search engine optimization techniques.
1. Logo and Website Design
Create a design and feel for your Business.The visual aspect of your logo and website should speak in both literal and figurative terms, about the character of your business. Your logo and website will define your business both online and offline, so make it something you’re proud of.
2. Social Network Business Profiles
Facebook, Twitter Google + & LinkedIn. These sites are an important part of your online influence, and a great avenue to reach your customers. You want to generate content that your fans will find interesting, and want to share.
As a small business owner, the hardest obstacle you’ll have to overcome is being “seen.” The Internet is littered with small business websites all vying for the same small corners of the web. It’s imperative you focus on driving more traffic to your site, and drive up your search engine optimization. Social networks can help a lot, as well as having a blog as part of your site. The more unique visitors you can drive to your site, the better your Google rank will become, which in turn makes you more visible online.
PR is another great way to make yourself visible both online and offline. If you’re involved in any sort of charitable work, alert local media so they might want to cover it. Position yourself online as an expert in your field, and make yourself available for comments and opinions. Target smaller publications and blogs at first to build up your persona, and create working relationships with the media.
Once your business is up and running, make sure you connect with your customers so you understand what is working and what isn’t working. Don’t be afraid to tweak your product or service, and be receptive to feedback. It’s important to understand that no matter how much experience you have in business, you never cease learning how to do business better. When your clients are happy and vocal about your product or service, ask them for a testimonial. You can share these on your site, and it will prove your worth to other potential customers as well as instill trust in possible future clients.