Jeff Cline

Wondering why your search engine rankings have dipped?
Watch out! You may still be unaware of the latest version of Google Panda 3.3 update!
Google changes its search algorithms on average every 13 hours on average. While most of these changes are minor, every few
months Google rules out a ‘major’ algorithmic update that affects search results in significant ways. “The Dance”

Old Link Building strategies are passé. To stay ahead in the game, you need to be in tune with these ever changing
prerequisites.
If you thought your websites link building and authority stratdge could get away with:

• Links from pages having no content pages.
• Poor quality links from irrelevant sites (not just pages)
• Links from sites crammed with advertisements
• Same content for multiple submissions
• Absence of  overall SEO planning including social
• Content farming with low value articles and blogs for Google/users off non thematic sites
• No site moderation

….. Your rankings have probably sufferd!

All these unpredictable Google updates will have an impcat on your profitability.

Our Authority/Link Building strategies are attuned to the latest Google Panda 3.3 update and include:

• Incorporating links only from sites that have good quality content, good traffic and social sharing related to your theme
• More relevant and thematic linking with high-quality content and sites that rank for related terms
• Steering clear of deceptive, ad-heavy sites
• Using unique and top quality, content, every single time
• Incorporating SEO as the best way to generate traffic for the long term
• Focusing on local search that helps local business listings
• Social signals and related signals

What to do next:

1) Remove the links for pages that are not related or not themeatic.

2) Stop all FFA link building.

3) Call us, and we can help you get back on the path of building a quality link porfoilio. One that is good for you, your consumers and Panda.

Semantic URL or the correct way to build a string for SEO!

A semantic URL is essentially an URL string or address for a page that is human-readable (Designed for the customer) and conveys useful information about that page to the visitor at first blush.

An example for a page on “Medicare Supplemental Insurance” would be:

• www.example.com/Medicare-Supplemental-Insurance/

Way too often I see webmasters & agents make pages with addresses such as this:

• www.1-800-MEDIGAP.com/index.php?page_id=46

Typically we see this because it is much easier to implement ( use of WORD PRESS or CMS). The trouble is that it’s ANTI - SEO! ONPAGE factors are a part of the equation and do matter especially in the very competitive markets like insurance. Onpage may not be as important as AUTHORITY ! However, by and large, having keywords in the URL is the single most important part of on-page optimization.

Make sure your site developer implements semantic URLs correctly on your site!

Although you don’t get penalized for using a non-semantic URL structure, you’re missing out on a big opportunity… and changing it after the site has gone live can be a big headache.

Another thing to watch for is (_) vs (-) ?? You ask??

Medicare_supplemental_insurance = the keyword Medicare_supplemental_insurance   verses  Medicare-supplemental-insurance = Medicare Supplemental Insurance. The _ is not a space , so one of the options is just a huge run on word, vs the other is actually seen by the search engines as a key word phrase with spaces between them!

Medicare Supplement Plan F is our number one enrolling Medicare Supplemental Insurance plan.

Out of all the plans 1-800-MEDIGAP enrolls, it seems to have the most benefits for the money and fits well in most budgets.

If you are turning 65 or have started your part b in the last 90 days, call us NOW to discuss your TIME SENSITIVE options!