Jeff Cline

LinK Pruning:

I spent an entire week, last week with some of the top SEO’s in the world. I will be delivering what we derived in a series of blog posts and personal entries over the next several weeks.

Once thing I want to get out to all my friends and clients is this  concept of “LINK PRUNING”.

As you know we have seen several search engine algorithm updates, but is is becoming more and more clear that QUALITY, TRUST, REPUTATION are more important than ever.

What does LINK PRUNING have to do with this? Well for years many people have been going out and getting back links, with the goal in mind the more the better. BAD IDEA!

quality, trusted, reputable , related links =GOOD, helps SERP

Poor, untrusted, bad neighborhood, non-related = BAD for SERP

So we have started link pruning, and have seen SERP increases as early as 3 weeks.

How do you do this?

1) Identify the poor, low quality links and remove them! (15% at a time)

2) Increase your HIGH TRUST , high authority, related links.

So try to remove the bottom 15% of your bad links, at the same time increase your good links. SEE WHAT HAPPENS!

Keep doing this until all the links to your site are HIGH TRUST, RELATED AUTHORITY sites in and around your industry.

INDUSTRY PROBLEMS:

• It is hard to make someone remove your links, and in fact some sites are starting to charge for it!
• LINK BOBMING is on the rise, where the competition will add low trust, poor quality links to your site in effort to hurt your SERP.

We have suggested that the search engines offer a REVERSE NO FOLLOW, so we can identify POOR LINKS , to have their “BAD NEIGHBOORHOOD” affects removed . This is going to take time, so the best thing it to make sure you get rid of all your JUNK LINKS!

MAKE SURE YOU KNOW WHERE YOUR LINKS COME FROM!!!

LINK PRUNING